Aug 15
24

Google Goes After The App Interstitial: Protecting Consumers Or Its Own Search Monopoly?

Google recently published a case study suggesting that app download interstitials on mobile are ineffective, leading to high page abandonment rates. But Jeremy Stoppelman of Yelp believes that there might be something more at play.

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Google Goes After The App Interstitial: Protecting Consumers Or Its Own Search Monopoly?

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